Get Super Bowl Exposure Through Aerial Advertising
Most people don't need to be told that the Super Bowl is the most popular sports event of the year. In fact, the 47th Super Bowl in 2013 was the most watched television program in history. According to the Nielsen Company, an estimated 164 million people watched the game on TV.
The 48th Super Bowl will be held at the Metlife Stadium in East Rutherford, New Jersey, and what many people don't realize is that the big game itself is only the finale of the event. Over the years, the NFL has done a fantastic job of creating an entire week of experiences for fans to join in on, even if they aren't able to attend the actual game. What this means for potential advertisers is predictable crowds, the importance of which cannot be understated. We can know, with a reasonable amount of certainty, the types of people who will be attending, how many of them will be attending, as well as where they will be and when they will be there.
The cost of a 30 second ad during the Super Bowl has, with a couple of exceptions, climbed every year. Breaking a million dollars in 1994, Super Bowl advertising will cost around $4 million in 2014 for a half minute commercial! That's $133,333 per second. Imagine paying that much for an ad, hoping people aren't out raiding the refrigerator during the time it plays! Yet, even at that price, the slots quickly fill up and are sold out months before the event.
The good news is that, thanks to AirSign, companies that want huge exposure at the Super Bowl can reach some or all of this same audience for a fraction of the cost.